The 2008-9 restructuring plan : |
Line, sub-brand or brand involved. |
Date of action. |
Fate of line, sub-brand or brand involved. |
Source(s). |
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Floor 1 discount brands-women's discount fashion clothes |
Early 2008/the festive season of 2008 � 2009 |
Replaced by the 'Designer discount' line in early 2008. It was relaunched in the festive season 2008 � 2009 as- By me now or lose me for ever- limited editions. |
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Romper-suit republic-baby clothes (was only available online) |
2008 |
Discontinued |
. |
The Shirt-sleeve empire-boys' shirts (was only available online) |
2008 |
Discontinued |
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Essential-up market skirts and t-shirts |
2009 |
Merged in to Portfolio, along with Perfect. 'Essential' now also continues as a seasonal line of the 'Autograph' brand. |
. |
Perfect-upmarket trousers, skirts and blouses |
2009 |
Merged in to Portfolio, along with Essential. Perfect still operates in men's rain coats and cookware. 'Perfect' was relaunched in January 2010 as a seasonal sub-brand of 'Portfolio'. |
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Plus range maternity (large stores only). |
2008 |
Merged with Limited Collection Maternity as 'M&S Maternity'. |
. |
Limited Collection Maternity |
2008 |
Merged with Plus Range Maternity as 'M&S Maternity' to simplify administration. |
,,. |
The Zandra Rhodes collection was a upmarket woollen clothes and t-shirts modelled and made by the British fashion designer Zandra Rhodes, CBE/RDI |
February 2010 |
It was launched in April 2009, but was let gradually run down in the festive season during December 2009 and January 2010. It was finally discontinued due to poor sales performance in February 2010. |
,. |
'Party, Party, Party' was a line of seasonal party clothes |
July/October 2010. |
Discontinued in July 2010, but then relaunched as 'Partyware' October 2010. |
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'Katy Livingston' was an up market sports clothes and merchandise relating to the British athlete Katy Livingston. |
Mid 2010 |
It was launched in early 2009 and developed in to the 'Performance' brand. 'Performance' was the resulting line of serious sportswear for dedicated female athletes that would merge with the feminine 'Sportswere' line in mid 2010 due to the need for administrative simplification. |
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'Frenchay' (was only available online)- French made, utilitarian/good value plastic home ware, clothes pegs, clothes hangers, etc. |
The Festive season of 2008 � 2009. |
It was merged in to the other 'Kitchens' brands. |
|
'Fashion line'- babies' fashion clothes |
Early 2010 |
It merged with Babyware and Petite Babe. |
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'Ready to play' playwear |
Early 2010 |
Discontinued, but some designs continued under the 'Casual line' |
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'Themed collection'- Cartoon and story book character merchandised clothing |
late 2008 |
Merged with Character shop |
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'Nightware'- Teen's night clothes |
Early 2010 |
Merged with the 'Sleepware' line |
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B.C.A.M.- charitable merchandise aimed at raising awareness of breast cancer. |
The Festive season of 2009 � 2010. |
Merged with B.C.A.UK as 'Love Pink'. |
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B.C.A.UK- on line charitable T-shirts for the under 40s. |
The Festive season of 2009 � 2010. |
Merged with B.C.A.M. as 'Love Pink'. |
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'Food to go' line |
The Festive season of 2010 � 2011. |
It was merged in to ’Lunchtogo’ during the festive season of 2010 � 2011 |
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Supermarkets in the United Kingdom
European Retail Round Table