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Diageo

Diageo
Company nameDiageo plc
Company typePublic limited company
(Lse - DGE
Nyse - DEO)
SloganCelebrating Life, Every Day, Everywhere
IndustryBeverages
Founded1997
HeadquartersLondon, United Kingdom
Key peopleFranz Humer (Chairman)
Paul Walsh (CEO)
ProductsAlcoholic beverages: Beer, wine, spirits
Revenue£12.958 billion (2010)
Operating income£2.574 billion (2010)
Net income£1.743 billion (2010)
Employees20,000 (2010)

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Diageo plc (c-enicondiːˈɑːʒioʊ; Lse - DGE, Nyse - DEO) is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Its brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling whisky), José Cuervo (the world's best-selling tequila), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It also owns 34 per cent of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in approximately 180 countries and has offices in 80 countries.

Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.

Diageo Video

Here's the new Budweiser ad for their All Together Now campaign. On the 4th July, to coincide with America's Independence Day, Diageo Ireland is launching a new Budweiser campaign featuring a groundbreaking 60 second TV advertisement titled Lyrics. The Shoot Lyrics is an ad about people from all over a city coming together to spell out the words to the Beatles track All together now in time to a train as it passes by. Written by Dave Henderson and Richard Denney, and shot by award winning Director Chris Palmer, it was shot over 5 days from an actual train on the metro-rail as it tracked around the city of Chicago. All in all, the film and crew were on the train for 50 hrs over a 5 day period in temperatures that were often below freezing. Technically it was a remarkably complex shoot as the train needed to be integrated into the everyday running of the usual metro time table, and needed to go at exact speeds that mimicked the pace of the song. Each lyric then needed to happen at exactly the right moment as the train tracked by so that it could be captured on film. With over 30 Lyrics sets at any one time spread over an 8km loop of the city, it was a logistical challenge to say the least. Another challenge was that all of the actors were outside for up to 10 hrs a day in the freezing temperatures, often in costumes that provided little warmth. As such there was almost an entire crew of people dedicated to keeping the actors warm with blankets, thermoses and portable <b>...</b>
1.02 min. | 4.87 user rating		 Novo comercial criado para o whisky Johnnie Walker, da Diageo. O filme ressalta a história de John Walker, fundador da marca de whisky, ea evolução da humanidade dentro do conceito keep walking. Novo comercial Johnnie Walker: Striding Man
0.52 min. | 4.89 user rating		 Title: Marriage Brand: Johnnie Walker Red Company: Diageo Business Category: Alcoholic Beverages Region: Australia/New Zealand Agency: Leo Burnett Co. Year: 1997 Target: Mainstream Year in Gay Marketing:1994 Ad Spotter: Catherine Benmaor Themes: Affectionate Displays, All Lesbian-Themed Ads, Female Kisses, Gay Marriage/Civil Unions, Lipstick Lesbians/Straight Male Fantasy, Never Aired To the tune of "Que Sera Sera," chefs put the finishing touches on a four-tiered wedding cake. A woman wearing her wedding dress rides in a white Mercedes limousine (complete with bow) next to a fellow in his tux as the song asks the questions, "When I was just a little girl, I asked my mother, 'What will I be? Will I be pretty? Will I be rich?" The song continues, "Here's what she said to me: 'Whatever will be, will be.'" The woman steps out and walks into the room and down the aisle for her marriage. She reaches the front, where her bride awaits. Then at the reception, in front of the cake, which now has two brides on top, the women kiss. The tagline: "Every revolution starts with a splash of red." The tagline seems to be a twist on a reference to war, here implying the brand name and that two women together are revolutionary. It is an unabashedly positive portrayal, showing no negative connotations or implications for some guy who lost out to another woman. It is also disappointing and significant that the advertiser backed out of airing the commercial.After generations of invisibility <b>...</b>
1.03 min. | 4.78 user rating		 Chad Merriweather and Robin Casper from Diageo in Malvern, PA prepare 4 different Holiday Party Cocktails with NUVO Sparkling Liqueur, Cîroc Vodka, Captain Morgan Original Spiced Rum for this Holiday Season. They are concocting these tasty drinks in the Miele showroom in Princeton New Jersey for Philadelphia Magazines Guide to Holiday Entertaining.
5.70 min. | 4.87 user rating		 A wicked montage of Diageo brand commercials, from Guiness to Tanquary 10.
2.08 min. | 4.26 user rating
Hundreds of workers at the Diageo Scotch Whisky plant in Glasgow have had a special treat this morning, thanks to Formula One's world champion. Lewis Hamilton gave them a thrilling demonstration of his title-winning McLaren-Mercedes car - the first time it has appeared in Scotland- outside the Shieldhall factory. He says he was delighted to put on the show and thank the staff for their support. He said: "I'm very excited to be here and I've been working with Johnnie Walker now for a couple of years but it's the first time I've been up here in Glasgow at Shieldhall, and I get to do a bit of a demonstration. I was driving the car yesterday, the actual 2009 car, but to do the doughnuts, you don't actually get to do that on a real racetrack." The Johnnie Walker brand is one of the sponsors of the Vodafone McLaren-Mercedes team, to promotes a responsible drinking message. After the fun of today, the hard work of developing the new car begins for Lewis ahead of the Australian Grand Prix in March.
6.85 min. | 4.8 user rating		 Baileys, Diageo
0.52 min. | 4.07 user rating		 Anticipation is an award-winning Irish advertisement launched by Diageo in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was produced by Irish advertising agency Arks, was directed by Richie Smyth and starred the relatively unknown Irish actor Joe McKinney. It was the final part of the Guinness Time advertising campaign, which had been running in Ireland since the late 1980s.
1.02 min. | 5.0 user rating		 The Scotch Whisky Experience in Edinburgh on the Royal Mile. I along with two friends took the trip over to the Scottish capital for a light hearted whisky tasting tour. The building holds the worlds largest whisky collection confirmed by the Guiness Book of Records to date. The collection of more than 3384 individual whisky bottles was built up over 35 years by Brazilian connoisseur Claive Vidiz. Some are extremely rare single malts, where only 100 bottles were ever released. It was bought by drinks giants Diageo and shipped across the Atlantic to mark Homecoming 2009. We sampled some great Malts... I advise to ask for the "Gold" entrance ticket. You get 4 extra malts to taste, well worth the extra money if you're like us and enjoy a nice wee dram! Slainte Mhath! Music by Paul Mounsey.
5.75 min. | 5.0 user rating		 US: Diageo launches Diddy Ciroc ad campaign 7 October 2008 | Source: just-drinks.com editorial team Sean Sean 'Diddy' Combs and a bottle of Ciroc vodka, yesterday view image Diageo has launched an advertising campaign for its Ciroc Vodka brand in the US, featuring Sean 'Diddy' Combs. The advert, to debut this week, is entitled 'The Art of Celebration', and features Combs with his modern interpretation of the Rat Pack, the company said today (7 October). Shot in black and white at one of Frank Sinatra's former California homes, the 15- and 30-second commercials depict Combs as a host amidst a crowd during an impromptu private house party. The advert is soundtracked by Sinatra's version of 'Come Fly With Me'. "It was truly an honour to have had the opportunity to use Sinatra's work and home for this campaign," said Combs. "He defined sophisticated celebration as a lifestyle a generation ago. I couldn't imagine a spirit more appropriate."
0.52 min. | 5.0 user rating

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Volume Spike Detected in Shares of Diageo as They Move Higher on 1.1x Above ... - Benzinga Tweet this news
Benzinga--Shares of -Diageo- (NYSE: DEO) are trading up 0.4% to $74.28 today on above average volume. Approximately 559000 shares have traded hands today vs. average ... - Date : Mon, 01 Nov 2010 18:14:20 GMT+00:00
Diageo gives Kilmarnock College 10 acres for new building on ld Johnnie Walker ... - Kilmarnock Standard Tweet this news
Kilmarnock Standard--THE first steps to pave the way for a new Kilmarnock College on the site of the -Diageo- plant have been taken. Complementary Proposal of Application Notices ... - Date : Thu, 04 Nov 2010 16:41:51 GMT+00:00
Connecticut Women's Hall Of Fame Recognizes Diageo - Hartford Courant Tweet this news
Hartford Courant--Aetna, Inc., -Diageo- and General Electric Company have proven track records of actively supporting and promoting women. "In our celebration and induction of ... - Date : Wed, 04 Aug 2010 21:03:32 GMT+00:00
Diageo Spent $720000 Lobbying Gov't in 2Q - ABC News Tweet this news
ABC News--AP By AP The North American unit of British liquor company -Diageo- PLC, which makes Johnnie Walker whisky, Smirnoff vodka and other beverages, spent $720000 ... - Date : Mon, 26 Jul 2010 15:13:35 GMT+00:00
Diageo appoints chief commercial officer for US - BusinessWeek Tweet this news
BusinessWeek--Spirit maker -Diageo- said Thursday that it appointed Kevin O'Neil to the newly created role of president and chief commercial officer of its US division. ... - Date : Thu, 15 Jul 2010 19:30:48 GMT+00:00
Diageo Extends Deadline for 'Celebrate the Future' Scholarships - PR Newswire (press release) Tweet this news
PR Newswire (press release)--CHICAGO, July 29 /PRNewswire/ -- -Diageo-, the world's leading spirits, beer and wine company, today announced an extension of the deadline for applications ... - Date : Thu, 29 Jul 2010 15:15:28 GMT+00:00
MDC Buys 2nd Experiential Shop - Adweek Tweet this news
Adweek--The agency, which employs about 30 staffers, is based in New York and works for -Diageo- and Heineken (both also clients of MDC), as well as Nike and ... - Date : Mon, 02 Aug 2010 21:58:46 GMT+00:00
Today's Buy Opportunity: Diageo - Motley Fool Tweet this news
Motley Fool---Diageo's- got me all fizzy, and I'll share why it should do the same for you. Source: Capital IQ, a division of Standard & Poor's. TTM is trailing 12 months. ... - Date : Wed, 28 Jul 2010 14:56:24 GMT+00:00
Osmosis dodges bad weather to excite - Jamaica Gleaner Tweet this news
Jamaica Gleaner--Food and drink were available in abundance way into the wee hours of the morning, courtesy of -Diageo- and a number of caterers and restaurants. ... - Date : Mon, 05 Jul 2010 10:12:52 GMT+00:00
Diageo Takes Majority Ownership Stake In NUVO - Quick Facts - RTT News Tweet this news
RTT News--(RTTNews) - -Diageo- plc (DEO: News ) announced that it has increased its ownership interest in London Group, the joint venture that owns NUVO, making -Diageo- ... - Date : Tue, 29 Jun 2010 14:38:26 GMT+00:00

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As of 21 June 2010. 3i * Admiral Group * African Barrick Gold * Aggreko * Alliance Trust * AMEC * Anglo American * Antofagasta * ARM Holdings * Associated British Foods * AstraZeneca * Autonomy Corporation * Aviva * BAE Systems * BG Group * BHP Billiton * BP * BT Group * Barclays * British Airways * British American Tobacco * British Land Company * British Sky Broadcasting * Bunzl * Burberry Group * Cable & Wireless Worldwide * Cairn Energy * Capita Group * Capital Shopping Centres Group * Carnival * Centrica * Cobham * Compass Group * Diageo * Essar Energy * Eurasian Natural Resources Corporation * Experian * Fresnillo * G4S * GlaxoSmithKline * HSBC * Hammerson * Home Retail Group * ICAP * Imperial Tobacco * Inmarsat * InterContinental Hotels Group * International Power * Intertek Group * Invensys * Investec * Johnson Matthey * Kazakhmys * Kingfisher * Land Securities Group * Legal & General * Lloyds Banking Group * Lonmin * Man Group * Marks & Spencer * Wm Morrison Supermarkets * National Grid * Next * Old Mutual * Pearson * Petrofac * Prudential * RSA Insurance Group * Randgold Resources * Reckitt Benckiser * Reed Elsevier * Rexam * Rio Tinto Group * Rolls-Royce Group * Royal Bank of Scotland Group * Royal Dutch Shell * SABMiller * Sage Group * J Sainsbury * Schroders * Scottish and Southern Energy * SEGRO * Serco Group * Severn Trent * Shire * Smith & Nephew * Smiths Group * Standard Chartered Bank * Standard Life * Tesco * TUI Travel * Tullow Oil * Unilever * United Utilities * Vedanta Resources * Vodafone * WPP Group * Whitbread * Wolseley * Xstrata



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