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iTunes Store 9.0.2 under Mac OS X 10.6 Snow Leopard
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| Service Name | iTunes Store |
| Caption | iTunes Store 9.0.2 under Mac OS X 10.6 Snow Leopard |
| Opened | April 28, 2003 (as iTunes Music Store) |
| Pricing | À la carte, tiered; limited time rentals available for some movies |
| Platforms | Mac OS X, Windows, Apple TV, and iOS. |
| Format | Unprotected AAC (.m4a) @ 256 kbit/s (music), protected AAC (.m4p) @ 32 and 64 kbit/s (audiobooks), unprotected MPEG-4 Video (.m4v) (music videos), protected MPEG-4 Video (.m4v) (other video) |
| Restrictions | (Protected) Music - streaming to five computers every 24 hours, unlimited CDs (seven with an unchanged playlist), unlimited iPods and iPhones. |
| Catalogue | More than 14 million songs worldwide, 1,000,000+ podcasts (USA), 40,000+ music videos (USA),
3,000+ TV shows (USA), 20,000+ audiobooks (USA), 2,500+ movies (USA), 300,000+ App Store Apps |
| Preview | 90 seconds (Music, TV, & Video) / 90 seconds (Audiobooks) / 30+ seconds (Movies) |
| Streaming | Previews and Podcasts only |
| Protocol | iTunes Music Store Protocol (itms://) |
| Availability | See article
Australia Australia
Austria Austria
Belgium Belgium
Canada Canada
Denmark Denmark
Finland Finland
France France
Germany Germany
Greece Greece
Ireland Ireland
Italy Italy
Japan Japan
Luxembourg Luxembourg
Mexico Mexico
Netherlands Netherlands
New Zealand New Zealand
Norway Norway
Portugal Portugal
Puerto Rico Puerto Rico
Spain Spain
Sweden Sweden
Switzerland Switzerland
United Kingdom United Kingdom
United States United States |
| Features | Allowance, “Just For You”, Celebrity Playlists, gift certificates and gift cards, iMix, billboard charts, advanced search |
| Support | Web only; See article |
| Homepage | itunes.com |
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The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States. On February 24, 2010, the store served its 10 billionth song download; this milestone was reached in just under seven years of being online.
While most downloaded files previously included restrictions on their use, enforced by FairPlay, Apple's implementation of digital rights management, iTunes initiated a shift into selling DRM-free music in most countries, marketed as iTunes Plus. On January 6, 2009, Apple announced that DRM had been removed from 80% of the entire music catalog in the U.S. Full iTunes Plus availability was achieved on April 7, 2009 in the U.S., coinciding with the introduction of a three-tiered pricing model; however, television shows and movies are still FairPlay-protected.
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