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SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; C.I.D. (Crime Thriller) ; Indian Idol; an adaptation of the worldwide Pop Idol(American Idol); Jassi Jaissi Koi Nahin (There Is No One Like Jassi), an adaptation of the Colombian telenovela Betty la fea(Ugly Betty); Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhla Jaa; 10 Ka Dum, the Indian adoption of popular game show Power of 10; and Aahat (a Horror Show). Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV and Colors. In July 2010 Sony Entertainment announced that it has bought the copyrights of Kaun Banega Crorepati (Indian version of Who wants to be a millionaire) from STAR Plus and will be airing KBC 4 with its original host Amitabh Bachchan. KBC 1 & 2 were hosted by Amitabh Bachchan and KBC 3 was hosted by Shahrukh Khan on STAR Plus. |