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It is the only one of the original four ITA franchisees from 1954 that survived as a franchise holder into the twenty-first century. Broadcasting began on 3 May 1956, with the company originally holding the "North of England" weekday franchise, which also covered most of Yorkshire. In 1968, this broadcast area was divided into two franchises, with Granada holding the "North West England" franchise on all days. It continues to do so today, although on 16 July 2009 it also added coverage of the Isle of Man, taking over from ITV Tyne Tees & Border. The station's owner, Granada Limited, merged with Carlton Communications to form ITV plc in 2004. The station's licence is now owned and operated by the ITV plc subsidiary ITV Broadcasting Limited, formerly Anglia Television Ltd. |