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| Name | ITV1 |
| Logosize | 250px |
| Lanuched | 22 September 1955 (as ITV) |
| Airdate | 11 August 2001 |
| Picture Format | 576i (SDTV);
1080i (HDTV) |
| Share | ITV Network:
14.8%
0.6% (+1)
0.8% (HD)
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| Share As Of | June 2011 |
| Share Source | BARB |
| Network | ITV |
| Owner | ITV plc |
| Slogan | "The Brighter Side" |
| Country | United Kingdom |
| Language | English |
| Broadcast Area | England,
Southern Scotland,
Wales,
Isle of Man,
and the
Channel Islands |
| Headquarters | London, England |
| Former Names | ITV |
| Replaced Names | Anglia, Border, Carlton, Central, Channel, Granada, HTV, LWT, Meridian, Tyne Tees, Westcountry and Yorkshire
(on 28 October 2002) |
| Sister Names | ITV1 HD
ITV2/ITV2 HD
ITV3/ITV3 HD
ITV4/ITV4 HD
CITV |
| Timeshift Names | ITV1+1 |
| Web | |
| Terr Serv 1 | Analogue |
| Terr Chan 1 | Channel 3
(Phased out nationwide by 2012) |
| Terr Serv 2 | Freeview |
| Terr Chan 2 | Channel 3
Channel 33 (+1)
Channel 51 (HD) |
| Sat Serv 1 | Freesat |
| Sat Chan 1 | Channel 103
Channel 112 (+1)
Channel 119 (HD)
Channel 997 (AD) (ITV1 London) |
| Sat Serv 2 | Sky |
| Sat Chan 2 | Channel 103
Channel 114 (+1)
Channel 178 (HD)
Channel 993 (AD) (ITV1 London) |
| Sat Serv 3 | Astra 2D| |
| Sat Chan 3 | 10758V 22000 5/6
10832H 22000 5/6 (HD) |
| Cable Serv 1 | Virgin Media |
| Cable Chan 1 | Channel 103
Channel 114 (+1)
Channel 113 (HD)
Channel 853 (AD) (ITV1 London) |
| Cable Serv 2 | Naxoo
(Switzerland) |
| Cable Chan 2 | Channel 217 (ITV1 London) |
| Cable Serv 3 | UPC Cablecom
(Switzerland) |
| Cable Chan 3 | Channel 159/175 (ITV1 London) |
| Cable Serv 4 | UPC Poland |
| Cable Chan 4 | Channel 853 (ITV1 London) |
| Iptv Serv 1 | Freewire |
| Iptv Chan 1 | Channel 103 |
| Iptv Serv 2 | TalkTalk TV |
| Iptv Chan 2 | Channel 3
Channels 971-985 (ITV1 regions) |
| Online Serv 1 | itv.com |
| Online Chan 1 | live
(ITV1 London, UK only) |
| Online Serv 2 | TVCatchup |
| Online Chan 2 | live
(ITV1 London, UK only)
live
(ITV1+1, UK only) |
| Online Serv 3 | ITV Player |
| Online Chan 3 | up |
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ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in England, Wales, southern Scotland (Dumfries & Galloway and the Scottish Borders), the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their eleven regional companies. ITV1 replaced these regional brands completely in October 2002, before Granada and Carlton merged to form ITV plc in 2004. The brand is also used by the non-ITV plc owned Channel Television. The ITV1 brand, however, should be distinguished from the UK-wide ITV, of which ITV1 forms a large proportion.
ITV1 and its predecessor channels (collectively known simply as ITV from 1955 to 2001, and always treated as a single channel for ratings purposes), have contended with BBC One for the status of the UK's most watched television channel since the 1950s. However in line with other terrestrial channels, ITV1's audience share has fallen in the era of multi-channel television.
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