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As of April 2010, PVR has a total of 142 screens in 33 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Chennai, Lucknow, Indore, Hyderabad, and Bangalore. It is expanding to other parts of the country, especially in Mumbai with openings of PVR Juhu, where there are many other established multiplex. After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well. PVR also currently operates India's largest multiplex, PVR Bangalore, which has 11 screens multiplex which includes two ultra premiuma cinemas known as the Gold Class and two luxurious auditoriums called Cinema Europa. PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select Citywalk in Select Citywalk. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR additionally plans to invest Rs 300-400 crore to open 250 screens by 2010. |