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Acura

Acura
Company nameAcura
Company typeDivision
SloganAdvance
IndustryAutomotive
Founded1986
HeadquartersTokyo, Japan (at Honda Headquarters)
Torrance, California, USA
Key peopleJohn Mendel, V.P., Acura USA
ProductsLuxury vehicles
ParentHonda Motor Company, Limited

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Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury, performance, and near-performance vehicles.

The brand was introduced to Mexico in 2004 and to China in 2006. However, Honda's plan to introduce Acura to the Japanese market have been repeatedly delayed due to economic reasons: the planned 2008 launch was delayed for "about two years or so" and then in a December 17, 2008 announcement from Takeo Fukui, former CEO of Honda, the original plan was withheld as a result of the 2008 financial crisis around the world and economic recession that resulted.


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