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In 2010, First Lady Michelle Obama participated in the campaign with a message focused on childhood obesity . In addition, several past Presidents have participated including President Bill Clinton and President George H. W. Bush. "El Poder de Saber" (The Power of Knowing) is "The More You Know's" sister campaign on Telemundo. While the other U.S. broadcast networks have similar campaigns, namely CBS Cares and ABC's A Better Community , The More You Know is likely the most well known. |