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NBC

NBC
Broadcasting network
NameNational Broadcasting Company (NBC)
TypeFormer broadcast radio network;
Broadcast television network
CountryUnited States|available=National
AvailabilityNational
Foundedby David Sarnoff in 1926
SloganEvery Day is Full of Color .
More Colorful.
OwnerNBCUniversal
Key peopleSteve Burke, CEO
Robert Greenblatt, Chairman, NBC Universal Television Entertainment
Jennifer Salke, President, NBC Universal Television Entertainment
Dick Ebersol, Chairman, NBC Sports
Steve Capus, President, NBC News
Launch dateNovember 15, 1926 (radio)
July 1, 1938 (television)
Dissolved2003 (radio)
Former namesNBC Red Network
Picture format480i (16:9 SDTV)
1080i (HDTV)
CallsignNBC
Callsign meaningNational Broadcasting Company

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The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the "Peacock Network," due to its stylized peacock logo, created originally for color broadcasts.

Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE's $6.4 billion purchase of RCA. GE had previously owned RCA and NBC until 1930, when it had been forced to sell the company as a result of antitrust charges.

After the 1986 acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker. The network is currently part of the media company NBCUniversal, a joint venture of Comcast and General Electric. As a result of the merger, Zucker left NBC and was replaced by Comcast executive Steve Burke.

NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its territories.


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