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Swedish Match

Swedish Match
Company nameSwedish Match AB
Company typePublicly traded Aktiebolag
HeadquartersStockholm, Sweden
Key peopleConny Karlsson (Chairman), Lars Dahlgren (President and CEO)
ProductsTobacco, matches and lighters
RevenueSEK 13.61 billion (2010)
Operating incomeSEK 4.169 billion (2010)
Net incomeSEK 2.957 billion (2010)
Total assetsSEK 14.74 billion (end 2010)
Total equity(-) (SEK 482 million) (end 2010)
Employees3,910 (average, 2010)

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Swedish Match is a Swedish company based in Stockholm that makes snus, tobacco, cigars (both handmade and machine-made), Red Man Chewing Tobacco, dipping tobacco, matches and lighters. It was founded as Svenska Tändsticksaktiebolaget by Ivar Kreuger in 1917 in Jönköping (also known as "City of the matches"). The company changed its name in 1980.

By expanding through acquisition of national monopolies and merging with the British company Bryant and May, in 1926, it became the world's largest match manufacturer.

In the U.S., Swedish Match produces and distributes the Timber Wolf and Red Man brands of snuff. The company also expanded into the United States premium cigar business by purchasing General Cigar Company Inc. (producer of non-Cuban versions of Macanudo, Partagas and Punch) from Edgar Cullman and El Credito Cigar Company (producer of La Gloria Cubana and El Rico Habano) from Ernesto Perez-Carrillo. More recently, General snus is being test marketed at select tobacco retailers.They also Market the Ventti brand of cigarette-rolling papers in Australia (which is the second most available brand of rolling papers in non-tobacconist stores and supermarkets.)

In October 2010 Swedish Match acquired 49% of Scandinavian Tobacco Group, merging its cigar, pipe tobacco and accessories operations (except its United States mass market cigar brands) into the firm.

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