|
Independent and privately owned by Hollett and Klein, NOW publishes 52 issues a year. The magazine can be picked up across the city from cafes, variety stores, clothing outlets, restaurants, alternative movie venues and of course, the iconic green and red boxes. NOW is published every Thursday. NOW has been online since 1993, first as now.com and then as nowtoronto.com [http://www.nowtoronto.com since 2000. Presently the NOW site hosts a video channel, NOWTube, and daily blog postings as well as podcasts. In August 2009 NOW launched its first smartphone application, a restaurant guide based on the publication’s N rating system. Other applications are in development. The Toronto Star launched eye weekly in 1991 as a competitor to NOW. As of 2009, NOW continues to have a greater circulation and is more widely read. It is also a central sponsor and its owners hold an ownership stake in North by Northeast, a major annual music festival in Toronto. |