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KPRI-FM is the only independently owned and operated commercial station in the San Diego market, and is owned by the Compass Radio Group, Inc. The station was formed on April 1, 1996 by two partners, Robert "Bob" Hughes and Jonathan Schwartz. Both had backgrounds in the corporate side of radio and had always hoped to create a station that was commercially viable while at the same time critically successful. 102.1 was originally licensed by the FCC with antenna and tower in San Marcos, California. The station was-and still is-licensed to Encinitas, California. KPRI's transmission emitted a city-grade signal that covered most of San Diego County, but due to the topography of the county, there were certain areas the station served better than others. San Diego's affluent North County Coastal areas received the signal without interruption, while areas in main San Diego such as Pacific Beach or La Jolla had degraded "in home" reception due to interference caused by Mount Soledad. Previous ownership had set up repeaters (low-power transmitters) scattered across San Diego to improve transmission of the radio station, but because those created as many problems as they solved, KPRI stopped using some of them in 1997. On February 13, 2008, KPRI moved their transmitter to Mount Soledad in order to improve their signal and to increase their audience. |
