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The film premiered at the 7th annual Tribeca Film Festival in New York City, on April 24, 2008 and at the 61st annual Cannes Film Festival in Cannes, France on May 21, 2008. The movie also headlined the 2008 Traverse City Film Festival. On December 1, 2008, it premiered in the U.S. on the Sundance Channel for World AIDS Day. On March 26, 2009, the film was uploaded by Madonna's team onto YouTube and Hulu for free viewing. The film won the VH1 Do Something Docu Style Award in 2010. |