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The Freeview brand was launched in November 2008 with teaser commercials promising 15 channels in 2009. The first new "Freeview" channel started on 26 March 2009 with Network Ten's One sports channel. Further advertising began on 26 April 2009, with the first Freeview certified devices appearing in retailers from May 2009. Freeview has been criticised as being ambiguous and light on details, with criticism that certification is more about restricting devices than enabling them. Network Ten's simulcast of One in both high- and standard-definition is criticised by some as a single channel, without content unique to each. Its introduction also meant Network Ten's non-sports programming is no longer broadcast in high-definition. Freeview certification will include at least two phases, with the phase 1 Freeview devices not required to feature the MHEG-5 technology Freeview intends to use to support its electronic program guide. |
