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As the 8th most popular European brand by sales volume and the 5th largest European brewer on combined production basis, the company owns a cumulative capacity of 34 million hectoliters, and six maltings with a combined capacity of 236,500 tonnes. The group is 12th rank in the world beer market. The flagship product, Efes Pilsen (called "Efes Pilsener" in English) gets its unique taste from rice added into the ingredients at brewing stage. The 5.0% ABV beer has been described to have a "tangy malt and hops aroma, rich malt in the mouth, and a bitter-sweet finish that becomes dry and hoppy", and has won more than a dozen awards through the years, starting with the 1981 Monde Selection Bruxelles Gold Medal; the 1979 Golden Caralious 19th Caralious Gold Medal; the 1973 Sélection Mondiale Paris Gold Medal; and the 1972 12th Annual World Beer and Non-Alcoholic Drinks Selection Gold and Silver Medals for Dark Beer and White Beer, respectively. The Efes Beverage Group is the primary sponsor of its namesake Turkish basketball team, Efes Pilsen S.K., currently one of two teams in Istanbul and 14 across Europe that receive automatic berths in the Regular Season phase of the continent's principal club competition, the Euroleague. Efes Pilsen is also the name sponsor of the first Turkish Futsal League organised by the Turkish Football Federation. |
