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Despite having a team that's regarded as one of the best in Brazilian sports broadcasting and important broadcasting rights for international competitions like La Liga, Premier League and the Bundesliga, major local series rights have historically not been present; the Campeonato Brasileiro, Copa do Brasil and the states' championships are held by local Organizações Globo and SporTV. ESPN, however, has purchased the rights to broadcast the 2009, 2010 and 2011 editions of the Copa do Brasil for TV and Campeonato Paulista, Copa Santander Libertadores, Campeonato Brasileiro Série A and Copa Sudamericana for radio. Recently ESPN Brasil made a partnership with Rádio Eldorado to broadcast sports on radio. The new Rádio Eldorado ESPN used Eldorado's radio assets and the team of commentators from ESPN Brasil. It has since been renamed "Rádio Estadão ESPN" (ESPN Stadium Radio). In 2005 the company incorporated ESPN International coverage, starting to broadcast in two channels. Before this date, programs such as the SportsCenter International Edition, MLB and the NFL were transmitted directly from Bristol, Connecticut, with Portuguese audio from Andre Adler, Marco Alfaro, Sergio Cesario, Roby Porto, José Inácio Werneck, and Roberto Figueroa. Since 2005, shows and games are recorded and broadcast from its studios in São Paulo, though morning schedules continue to include USA and Latin American programs. Programs produced by ESPN Brasil generally do not use in-game score graphics, though international programs bear them. |
