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Charoen Pokphand

Charoen Pokphand
Company nameCharoen Pokphand Group
เครือเจริญโภคภัณฑ์
Company typePrivate, family-owned
IndustryAgro-Industry & Food
Telecommunications
Retailing
Founded1921
HeadquartersBangkok, Thailand
Key peopleDhanin Chearavanont, Chairman and CEO
ProductsMeat, Frozen food,
Restaurants,
Telephone companies,
Internet service provider,
Hypermarkets,
Convenience stores
Revenue(+) US$ 30 Billion
Employees280000
SubsidiaryCharoen Pokphand Foods
True Corporation
CP ALL

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The Charoen Pokphand Group (CP) is a transnational conglomerate that consists of three core businesses that operate in the agribusiness and food, retail and distribution, and the telecommunications industries with investment in 15 countries. Founded in 1921, the CP Group currently employs over 280,000 people with offices and factories located worldwide. Annual revenue for the year 2010 is USD 30 Billion.

Established over 90 years ago by Mr. Chia Ek Chor and Mr. Chia Siew Whooy, CP began as a seed store named ‘Chia Tai Chueng’ in Bangkok, Thailand during the reign of King Rama VI. During the company’s progression from selling vegetable seeds under the trademark of ‘Rua Bin’ (Aero plane) towards the production of animal feed, it was Mr. Ek Chor’s two elder sons, Mr. Jaran Chiaravanont and Mr. Montri Jiaravanont who oversaw this integration. As the company further integrated its agribusiness and food to include livestock farming, marketing and distribution, it was Mr. Dhanin Chearavanont who completed CP’s fully integrated ‘feed to farm to food’ value chain.

Wherever CP invests or operates around the world, the organization’s ‘3-Benefit’ corporate policy is embedded into each and every employee’s actions. For generations, this policy has been the foundation for CP’s success and has enabled the organization to sustainably raise the income levels of rural farmers, assist in the development of modern agriculture and improve people’s quality of life both locally and abroad. The ‘3-Benefits’ corporate policy is as follows:

1. Must be beneficial to the Country that it will invest in.

2. Must be beneficial to the People where investment is made.

3. Must be beneficial to the investing Company and its Employees.


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