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Nielsen Company

Company nameNielsen Holdings N.V.
Company typePublic (NYSE - NLSN)
HeadquartersNew York, United States
Key peopleDavid L. Calhoun, CEO
Susan D. Whiting, EVP
Mitchell Habib, EVP
ProductsMarketing research
Advertising research
Revenue$4.8 billion (2009)
Employees32,000 (2011)

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Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New York City. Nielsen is active in over 100 countries, and employs some 32,000 people worldwide. Total revenues amounted to $4.8 billion in 2009.

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