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Stock Aitken Waterman

Personal information
Birth nameMichael Stock, Matthew J. Aitken and Peter A. Waterman
Bubblegum pop
Years active1984 � 1993
LabelsPWL, Epic
Associated actsKylie Minogue, Rick Astley, Bananarama, Mel & Kim, Dead or Alive, Princess
Notable instrumentsLinn 9000
Yamaha DX7
Roland D-50
Emulator II

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Stock Aitken Waterman, sometimes known as SAW, were a UK songwriting and record producing trio consisting of Mike Stock, Matt Aitken and Pete Waterman. They had great success during the mid to late 1980s and early 1990s. The three are considered to be one of the most successful songwriting and producing partnerships of all time, scoring more than 100 UK top 40 hits, selling 40 million records and earning an estimated £60 million (about $103.78 million).

SAW started producing Hi-NRG underground club hits, but earned worldwide success with a mix of Hi-NRG-influenced sound, romantic Motown lyrics and Italian melodies. During 1987 � 1989, their music style was labelled eurobeat or hi-NRG, which had an octave bass going ‘boom-pah, boom-pah, boom-pah’. They also put swing shuffle element to their songs.

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