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Sara Lee is also the brand name of a number of frozen and packaged foods, often known for the long-running slogan "Everybody doesn't like something, but nobody doesn't like Sara Lee," often incorrectly reported as "Nobody does it like Sara Lee". In 2006, Sara Lee announced a new company wide campaign: "the joy of eating." The campaign is part of a restructuring at Sara Lee. The company traces its lineage to 1939, when Nathan Cummings acquired C.D. Kenny Company, a wholesale distributor of sugar, coffee and tea in Baltimore, and created Consolidated Foods Corporation. In 1956 the company bought a company known as Kitchens of Sara Lee, which became one of the company's best-known brand names. In 1985 management adopted the brand name as the name of the corporation as a whole. As of 2006, Sara Lee Corporation has operations in more than 40 countries; sells food, beverage and household products in over 180 countries; and has some 40,000 employees worldwide. |
