Dollarama is a chain of over 690 dollar stores across Canada. The company is headquartered in Montreal and, since 2009, is Canada's largest retailer of items for 2 dollars or less. The first Dollarama store was created at the shopping centre "Les promenades du St-Laurent" in Matane. Dollarama now has stores in every province of Canada, with Ontario having the most stores.
The majority of items are $1.00 although in early 2009 Dollarama also introduced items priced at $1.25, $1.50 and $2.00. Notable exceptions to this policy include chocolate bars and chewing gum, which are currently sold for $0.69. All Dollarama stores now accept Interac.
The $1.25, $1.50, and $2.00 price level increase allowed the store to acquire products from a greater variety of sources, including closeout sales.
Dollarama has pioneered by sourcing customized products from manufactures, evidenced by the numerous in-store items which have Dollarama's name printed on the product labels. In mid-2009 they joined other retail chains in rolling out their own store brand, "D". Unlike most dollar/discount stores, they source products directly from manufacturers, rather than local distributors.
Lawrence Rossy was the head of the parent company of Dollarama, S. Rossy Inc. which used to operate a Rossy discount department store chain. He founded the privately held chain in 1992 and created a profitable business that became very successful. In November 2004, 80 percent of the chain was sold for $850 million US, to a private equity fund, Bain Capital, of Boston, Massachusetts.
Dollarama mainly sells soft drink products from Coca-Cola Ltd. & Cott Beverages.