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WDVI

NameWDVI
CityRochester, New York
Broadcast areaRochester area
BrandingThe Drive
Frequency100.5 MHz  
FormatHot Adult Contemporary
Audience share4.2 (Fa'07)
ERP50,000 watts
HAAT146.0 meters
ClassB
Facility ID37546
Former callsignsWVOR-FM (1979-2006)
OwnerCiticasters Licenses, L.P.

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WDVI is a hot adult contemporary station in Rochester, New York, broadcasting on 100.5 FM. The station is owned by Clear Channel Communications. 100.5 was previously known as WVOR, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of today's CBS Radio. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel.

WVOR dropped its hot adult contemporary format for an alternative music format known as "The Drive" in 2006; the WVOR calls would be placed on sister station WISY, in nearby Canandaigua. WDVI reverted to hot adult contemporary by 2011. Even during the station's adult album alternative tenture, it still reported as hot adult contemporary per Mediabase & Nielsen BDS.




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