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Vodafone Greece was established in Greece in 1992 οΏ½ under the trade name Panafon οΏ½ with the participation of Vodafone Group Plc., France Telecom, Intracom and Data Bank, and was officially renamed to Vodafone in January 2002. In December 1998, the company listed its shares in the Athens and London stock exchange, while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the companyβs major shareholder with 99.8% of Vodafone Greece shares. Vodafone has the most extensive, technologically advanced and faults and malfunctions resistant mobile telephony network in Greece, able to provide broad coverage by ensuring high-quality communication. Vodafone subscriber numbers in Greece begin with the 3 digit prefix 694 and 695 followed by a seven digit subscriber number, although due to the advent of number portability in Greece, it's possible for customers to take their number to another network with them. As of 2003, Vodafone has had an exclusive contract with popular pop musician Sakis Rouvas as the spokesperson for the company in the Greek advertising campaign. Rouvas has completed multiple commercials for the company as well as advertising the brand within his music videos and albums. Likewise, Vodafone is the primary sponsor to his large concerts and recordings. While other record labels and artists do advertisements for other mobile companies as an exchange for sponsoring, Vodafone is the only Greek mobile company to be advertised primarily by a sole artist, with Rouvas' effort being a major marketing ploy to youth and young adult consumers. In the end of June 2010 the subscribers of the network was 5.492.000 which classifys Vodafone, the second mobile network in Greece. |
