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Vivid specializes in high-production-value movies, shot in exotic locations with professional lighting and quality cinematography. Founder Steven Hirsch is co-chairman, along with Bill Asher, who is also a co-owner. Vivid celebrated its quarter century anniversary in 2009. In 1984 Vivid changed the perception of the adult industry forever with the box cover for its first VHS, 'Ginger' starring Ginger Lynn, by making it look like a glamorous and sexy magazine cover rather than the typical gritty and low-end porno cover. Lynn was a wholesome, girl-next-door beauty and the cover of her VHS literally stopped traffic in the aisles of both the adult stores and mainstream retailers, which for the first time were willing to display an XXX title. In the 1990s Vivid began to win industry honors, and today has more AVN Awards (described as the "Oscars" of the adult business) than any other studio. Vivid Girls in the 90s included the legendary actresses who were known by their first names alone: Janine, Lexus and the late Savannah, plus stars such as Christy Canyon, Nikki Tyler, Racquel Darrian (the "brunette goddess of porn"), Chasey Lain, Heather Hunter and Kobe Tai. Those who have attained fame in more recent years include Jenna Jameson, Tera Patrick, Savanna Samson, Sunny Leone and others. When Vivid began its Vivid-Celeb imprint the world literally began to get an armchair look at the sexual exploits of the rich and famous. Vivid became the first studio to introduce celebrity sex tapes � Pamela Anderson & Tommy Lee: Hardcore & Uncensored, Janine & Vince Neil: Hardcore and Uncensored, Kim Kardashian Superstar, Jimi Hendrix The Sex Tape and others. Through multiple distribution channels around the world Vivid today reaches over seven million consumers every month. The company's first reality TV series, Porno Valley, gave fans an inside peek into the business and reinforced the Vivid brand internationally. A second series, Debbie Does Dallas ... Again, was a big ratings success on Showtime premium cable TV as was the series Deeper Throat that followed the drama behind the remake of the classic XXX film. Additional brand-name awareness has been created with marketing and licensing programs for Vivid condoms, snowboards, skateboards, tee shirts, playing cards, advertising, calendars, comic books and book publishing. How to Have a XXX Sex Life: The Ultimate Vivid Guide, co-authored by the Vivid Girls and published by HarperCollins, was a best seller. Vivid products are sold in mainstream retail outlets and adult stores and many can be purchased directly through the ShopVivid.com website. A comprehensive history of the company is available at 25yearsofvivid.com. |
