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United Services Automobile Association
Company nameUnited Services Automobile Association
Company typeReciprocal
IndustryFinancial Services
Founded 1922
HeadquartersSan Antonio, Texas
No. of locations9 financial centers
Key peopleLt. General John H. Moellering, USA (Ret.) (Chairman)
Maj. General Josue Robles Jr., USA (Ret.) (CEO)
ProductsInsurance, Banking, Investments, Retirement, Financial Planning
Revenue(-)USD 9.322 billion (2011)
Net income(-)USD 841 million (2011)
Total assets(+) USD 99.618 billion (2011)
Total equity(+) USD 19.307 billion (2011)
Employees~24,000 (June 30, 2011)

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United Services Automobile Association (USAA) is a Fortune 500 financial services company offering banking, investing, and insurance to people and families that serve, or served, in the United States military. In 2011, there were 8.4 million members. The company reported a net worth of $19.3 billion in 2011.

USAA was founded in 1922 by a group of U.S. Army officers to self-insure each other when they were unable to secure auto insurance due to the perception that they were a high-risk group. USAA has since expanded to serve all members of the Armed Forces and all who served honorably in the US Armed Forces, as well as their families, with property & casualty insurance, banking, life insurance, investment and financial planning products and services.

The company was one of the pioneers of direct marketing and most of its business is conducted over the Internet or telephone using employees instead of agents. Until the 1960s the bulk of its business was conducted via mail. In the late 1960s USAA began a transition from mail to phone based sales and service. A toll-free number was launched in 1978, and Internet sales and service were launched in 1999 via its website.

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