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Toy Kingdom

Company nameToy Kingdom
Company typePublic
SloganThe Amazing Toy Store.
HeadquartersQuezon City
Key peopleHenry Sy Sr. Chairman and Founder
ProductsToys homepage=Website
Owner(s)Henry Sy Sr.

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Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Department Stores have smaller toy sections called Toy Kingdom Express.

Toy Kingdom's rivals in the Philippines consist of Toys "R" Us (located at all Robinsons Malls, TriNoma, Alabang Town Center, and Marquee Mall) and ToyTown (located at the Eastwood Mall in Eastwood City and Market! Market! in Bonifacio Global City). Kidz Station (with three locations in Makati City and one at the Shangri-la Plaza Mall in Pasig City) was also a rival store until Toys "R" Us acquired the company on November 2010.

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