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TAG Heuer

Tag Heuer
Company nameTAG Heuer SA
Company typeMember of the LVMH group
SloganSwiss Avant-Garde since 1860
IndustryWatch manufacturing
Founded1860 by Edouard Heuer
HeadquartersLa Chaux-de-Fonds
Key peopleJean-Christophe Babin,
President & CEO
Jack W. Heuer,
Honorary President
ProductsWristwatches, timing devices/systems, fashion accessories, eyewear
ParentLVMH Moët Hennessy Louis Vuitton S.A.

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TAG Heuer (English pronunciation: c-eniconˌtæɡ_ˈhɔɪ.ər ) is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is "Swiss Avant-Garde Since 1860". In addition to watches, TAG Heuer produces glasses and cell phones.

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