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Spanx

Spanx
Company nameSpanx, Inc.
Company typePrivate
FoundedAtlanta, Georgia (2/15/2000)
HeadquartersAtlanta, Georgia
Key peopleSara Blakely, Founder

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Spanx, Inc. is a U.S. company that mainly manufactures footless pantyhose and other undergarments for women, particularly "body shaping" undergarments and bodysuit shapewear intended to give the wearer a slim and shapely appearance.

The company was founded in 2000 by Sara Blakely. It received a marketing boost that year when Oprah Winfrey endorsed it on her show. Spanx started manufacturing body shaping undergarments for men ("Spanx for Men") in 2010.

Spanx is a private company and has not released financial information. Blakely owns 100% of the brand and has said that the company has approximately 100 employees. A marketing study estimated the overall market for "shapeware" at $750 million for 2008.




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