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Simca do Brasil

Company nameSimca do Brasil
Fatemerged into Chrysler do Brasil
SuccessorChrysler do Brasil
Defunct1966 taken over by Chrysler,
brand extinguished in favour of Dodge brand in 1969
Key peopleHenri Théodore Pigozzi, Simca founder and investor, Paulo Macedo Gontijo, general manager upon the Company's foundation, Jacques Jean Pasteur, followed as general manager and streamlined manufacturing process, Sebastião Dayrell da Lima, the Company's first president.
ProductsSimca Chambord Tufão, Simca Alvorada, Simca Profissional, Simca Présidence, Simca Jangada, Simca Regente, Simca Esplanada, Simca GTX
ParentFounded with capital from Simca, France, later taken over by Chrysler, USA

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Simca do Brasil was a subsidiary of the now defunct French automaker Simca and started out in the late 1950s assembling the Simca Vedette imported in kit form from France and selling it in three versions, the Chambord, Présidence and Rallye. Later the Company manufactured the radically restyled Esplanada with improved engines and, with increasing control by the Chrysler Group over the French concern, was taken over by the American car giant as majority share holder. During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, Chevrolet and Willys. The brand disappeared from the Brazilian Market in the late 1960s following a strategic decision by its owners Chrysler.

Simca do Brasil was founded on the 5th of May 1958 in the City of Belo Horizonte, capital of the Brazilian state of Minas Gerais, as a result of Brazilian President Juscelino Kubitschek efforts to lure foreign car companies to pioneer this market with huge potential through tempting fiscal advantages.

Simca do Brasil initially imported kits of the Simca Vedette supplied by the French Simca HQ and had them assembled in their facilities in São Bernardo do Campo (State of São Paulo}, where the administration would move to later on, and Rio de Janeiro. The first car left the assembly line in 1959 but was plagued with enormous problems due to the 480 strong, but totally unexperienced workforce.

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