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ShopRite Supermarkets is a retailers' cooperative (co-op) chain of supermarkets in the Northeastern United States, in the states of New Jersey, New York, Connecticut, Delaware, Maryland and Pennsylvania. Based in Elizabeth, New Jersey, ShopRite consists of 46 individually owned and operated affiliates with 217 stores, all under its corporate and distribution arm, Wakefern Food Corporation. In recent years ShopRite has renovated, expanded or rebuilt many of its older stores, and added new ones. Most stores are larger than before with improved facilities. Some older ShopRite stores date to the 1950s and 1960s. Examples of a newly built giant ShopRites are in Wharton, New Jersey, opened in 2001, and a rebuilt one in nearby Succasunna. ShopRite's slogan "This is Your Neighborhood...This is Your ShopRite" is used when promoting and supporting community events, which is used on their current manufactured trucks. ShopRite is also known for its yearly Can Can Sale, held every January since 1971, and in July 2002 introduced the Summer Can Can Sale. In the early 1990s, ShopRite introduced the Price Plus Club Card, which replaced the Courtesy Card; it is free of charge to acquire. Having a Price Plus Card enables shoppers to receive special weekly discounts, listed in circulars mailed with local newspapers. Most sales are company-wide, valid for all area ShopRites, however some stores choose to put special items on sale based on stock. The Price Plus Card program tracks purchases for special promotions, such as OnePass Miles, a program with Continental Airlines, and Baby Bucks, a program which gives customers $10.00 off a future $50 purchase for every $100.00 spent on baby items. The Price Plus Card also tracks purchases, which aids in ShopRite's "No Hassle Return" policy. Since 1999, ShopRite has offered the same merchandise on its website, under the service name ShopRite from Home, through MyWebGrocer.com. |