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Company namePT HM Sampoerna Tbk.
Company typeTobacco company, Public Company (Idx - HMSP)
HeadquartersSurabaya, Indonesia
Incheon, South Korea
Key peopleJohn Gledhill, President Director
Matteo Pellegrini, President Commissioner
ProductsMild cigarettes, Kretek cigarettes
Revenue22,006.97 Billion Rp (Q3 2007)
Net income3,002.5 Billion Rp (Q3 2007)
ParentPhilip Morris International

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PT HM Sampoerna Tbk. (Idx - HMSP) is an Indonesian tobacco company. Sampoerna/Philip Morris International is the largest Indonesian tobacco company, ahead of Gudang Garam and Djarum . In May, 2005, subsidiaries of Altria Group completed the acquisition of 97.95% of the company. A block of approximately 40% of the outstanding stock was sold by the controlling Sampoerna family, especially by Putera Sampoerna, and other insiders in a negotiated transaction and the remaining shares were purchased in a tender offer. The series of transactions valued the company at approximately $5.2 billion. The investment in Sampoerna represented a strategic move for Altria and KT&G of South Korea. Philip Morris International was spun off from Altria in 2008. Although Marlboro is the most popular Western-style (non kretek cigarette), most Indonesians still smoke kretek cigarettes.

Sampoerna reported 2006 Net Sales of 29.55 trillion Rupiah (approximately $3.22bn using the February 22, 2008 exchange rate) resulting in 3.53 trillion Rupiah Net Income.

It produces kretek-type clove cigarettes. Its most popular brand is Sampoerna 'A' Mild, a filter cigarette in white paper. Although the cigarette is described as mild, it contains similar tar and nicotine levels to Marlboro Red. Sampoerna A Mild produced and introduced in 1988. Along with variations on the Sampoerna Brand (filterless (known as Hijau, or green), menthol, etc.), introduced in 1968 the company's other key brand is "234" (pronounced Dji Sam Soe), an unfiltered cigarette with 39 mg of tar and 2.3 mg of nicotine per stick. Dji Sam Soe is the most premium cigarette in Indonesia. Its retail price per pack is the same with Marlboro Red (20 sticks), whilst 234 is packed 12 sticks..

The company is named after the founding Sampoerna family, and was founded in 1913. Sampoerna produces Dji Sam Soe in 1913, Sampoerna A Hijau in 1968 and Sampoerna A Mild in 1988.

As of 1 April 2009 HM Sampoerna's President Director is John Gledhill who was previously part of Phillip Morris Australia.

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