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Saga Group

Saga Group
Company nameSaga Group Limited
Company typePrivate Limited
Slogan"Done Properly"
IndustryInsurance, Travel
FoundedUnited Kingdom (1959)
HeadquartersFolkestone, Kent
ParentAcromas Holdings Limited

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Saga (from Social Amenities for the Golden Age) is a British company focused on serving the needs of those aged 50 and over. It has 2.7 million customers. The company has five call centres. All are in the UK, three in Folkestone, Kent at Middelburg Square, Enbrook Park and Cheriton Park; the fourth at the Eurokent Business park in Ramsgate, Kent, and the newest at Priory Square in Hastings. The director general is Dr Ros Altmann.

Saga Holidays provides package holidays and tours across the globe, it owns and operates the cruise ships Saga Pearl and Saga Ruby and also owns and operates the Bel Jou Hotel in St Lucia, as well as the Spirit of Adventure cruising brand.

Saga Insurance provides a wide range of Insurance products (Motor, Home, Travel, Caravan, Commercial Van, Pet, Private Medical, Life Insurance, Motorhome)

Saga Personal Finance provides savings accounts, credit cards, travel money, financial advice, equity release, share dealing, annuities, life assurance & long term care funding advice.

Saga Independent Living provides domicillary care nationwide. (After the acquisition of Nestor Healthcare)

Sidney De Haan founded the company. His son Roger De Haan took over in 1984, after his father's retirement.

Saga was acquired by the private equity firm Charterhouse in 2004. Saga merged with The AA (owned by CVC and Permira) to form Acromas Holdings.

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