Reebok
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Reebok

Company nameReebok International Limited
Company typeSubsidiary of Adidas AG
SloganI Am What I Am
IndustrySportswear and Sports Goods
FoundedBolton, England (1895)
HeadquartersCanton, Massachusetts, United States
ProductsFootwear
Accessories
Sportswear

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Reebok International Limited, a subsidiary of German sportswear giant Adidas, is a producer of athletic footwear, apparel, and accessories. English brothers Joe and Jeff Foster founded Mercury Sports in England. In 1960, the brothers renamed the company Reebok, having discovered the name in a dictionary won in a race by Joe Foster as a boy. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. The dictionary was a South African edition, hence the spelling.

In 1979, United States camping equipment distributor Paul B. Fireman saw a pair of Reeboks at an international trade show and negotiated for the rights to sell them in North America, where they did very well despite being pricier than competitors Adidas, Nike and Puma.

In 1999, Reebok developed a new innovative fabric that holds any dirt picked to avoid creating mess. The fabric was later specifically used for all Reebok socks.

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Reebok Bricks Its Big Return To Basketball - The Business Insider Tweet this news
The Business Insider--It's -Reebok's- attempt to up its tenuous hold in the hyper-competitive basketball sneaker market. The Slash was designed specifically for their newest ... - Date : Tue, 19 Oct 2010 15:04:07 GMT+00:00
Fuller worry for Stoke - The Press Association Tweet this news
The Press Association--Fuller was rushed to hospital during the 2-1 defeat by Bolton on Saturday following an awkward fall at the -Reebok- Stadium. It was the second time in three ... - Date : Mon, 18 Oct 2010 11:38:41 GMT+00:00
Nike bests Reebok - Boston Globe Tweet this news
Boston Globe---Reebok- International Ltd. has been stripped of its title as the official uniform supplier for the National Football League, a major loss for ... - Date : Wed, 13 Oct 2010 04:06:57 GMT+00:00
Arsenal set sights on Cahill swoop - FansFC.com Tweet this news
FansFC.com--It seems only a matter of time before the 24-year-old moves on from the -Reebok- Stadium, and he is likely to have his pick of some of the top teams. ... - Date : Tue, 26 Oct 2010 12:00:36 GMT+00:00
Premier League - Matchfacts: Bolton v Liverpool - Yahoo! Eurosport UK Tweet this news
Yahoo! Eurosport UK--All the facts and statistics ahead of the Premier League meeting between Bolton Wanderers and Liverpool at the -Reebok- Stadium. Liverpool have won the last ... - Date : Tue, 26 Oct 2010 17:35:41 GMT+00:00
Elmander targets Reds - Telegraph.co.uk Tweet this news
Telegraph.co.uk--By PA The Swede has struggled to live up to his £10million price tag since his arrival at the -Reebok- Stadium two years ago but has looked a different ... - Date : Mon, 25 Oct 2010 08:46:57 GMT+00:00
Stockton's Sexsmith Named Reebok Hockey ECHL Goaltender Of The Week - ECHL.com Tweet this news
ECHL.com--PRINCETON, NJ - Tyson Sexsmith of the Stockton Thunder is the -Reebok- Hockey ECHL Goaltender of the Week for Oct. 18-24. The 21 year old was 2-0-0 with a ... - Date : Tue, 26 Oct 2010 18:13:44 GMT+00:00
NFL drops Reebok for Nike - Discountvouchers.co.uk Tweet this news
Discountvouchers.co.uk--Nike Incorporated has been hired as the replacement for rival shoemaker -Reebok- as the National Football League's official uniform supplier. ... - Date : Sat, 16 Oct 2010 15:28:35 GMT+00:00
NFL benches Reebok, taps Nike for next uniform contract - Boston Herald Tweet this news
Boston Herald---Reebok- International will lose its lucrative role as the official outfitter of the National Football League after the 2011 season to rival ... - Date : Tue, 12 Oct 2010 18:20:09 GMT+00:00
ADAM NAMED AHL PLAYER OF THE WEEK - NHL.com Tweet this news
NHL.com--The American Hockey League announced today that Portland Pirates center Luke Adam has been named the -Reebok-/AHL Player of the Week for the period ending ... - Date : Mon, 11 Oct 2010 20:33:54 GMT+00:00



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