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Red Bull

Red Bull
TypeEnergy drink
Country of originThailand and Austria
VariantsOriginal, Sugarfree, Cola
Related productsRed Bull Cola, Red Bull Energy Shot, Red Bull Sugar-Free

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Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already existing drink called Krating Daeng which he discovered in Thailand. He took this idea, and to suit the tastes of Westerners, modified the ingredients, and founded Austrian Red Bull GmbH in partnership with Chaleo Yoovidhya. Chaleo Yoovidhya invented the Thai energy drink Krating Daeng; in Thai daeng is red, and krating is the reddish brown bovine, gaur, an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can. Krating Daeng is sold in Thailand and in some parts of Asia in a wider gold can with the name of Krating Daeng or Red Bull Classic. Both are different products produced separately.

Their slogan is "Red Bull gives you wings" and the product is aggressively marketed through advertising, tournament sponsorship (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig), celebrity endorsements, and with its record label, Red Bull Records, music. In 2009 it was discovered that Red Bull Cola exported from Austria contained trace amounts of cocaine. Red Bull has also been the target of criticism concerning the possible health risks associated with the drink.

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New York Red Bull goals now flowing for Arsenal legend Henry - Tweet this news Bull- coach Hans Backe said of the Arsenal legend: "I think it's a lot with the health issue definitely [making him play better] because if you have some pain, you can't be as explosive as you want to and you ca - Date : Fri, 22 Apr 2011 12:52:47 GMT+00:00
Chelsea Kane: Red Bull Break! - Just Jared Jr. Tweet this news
Just Jared Jr.--Whenever we take a break, we usually wander over and get a -Red Bull- and a doughnut. This is, of course, the perfect combination for what any dancer needs.” From the pics, looks like that's just what they got! 15+ pics inside… Li - Date : Thu, 21 Apr 2011 06:38:00 GMT+00:00
TWIN ATLANTIC announce May 3 release for FREE via RED BULL RECORDS - Kik Axe Music and Entertainment Tweet this news
Kik Axe Music and Entertainment--Indeed, -RED BULL- is ramping up their music business with the May 3 -RED BULL- RECORDS release from Glasgow's TWIN ATLANTIC. Recorded by producer Gil Norton (Foo Fighters, Pixies, Jimmy Eat World), the album is a fol - Date : Thu, 21 Apr 2011 23:50:32 GMT+00:00
News Tracks - The Orchard Road Bull run - TODAYonline Tweet this news
TODAYonline---Red Bull- Racing will showcase its F1 car with David Coulthard at the wheel this Sunday. After thrilling Melbourne and Kuala Lumpur with the shriek of a race-tuned engine, -Red Bull- Racing is bringing its F1 show to Singapore. The -Red Bull - Date : Thu, 21 Apr 2011 21:01:09 GMT+00:00
Glasgow's Twin Atlantic tour dates and Free, follow up to Vivarium (VIDEO) - Monsters and Tweet this news
Monsters and's Twin Atlantic will release Free, the hotly anticipated follow-up to 2009's critically lauded mini-album Vivarium, digitally on May 3rd in the US via -Red Bull- Records. The album melds angular riffs ... - Date : Thu, 21 Apr 2011 22:05:59 GMT+00:00
Making Stoner Happy: IMS To Re-Pave Much of MotoGP Track - Tweet this news, Thursday, April 21, 2011 - The infield section of the Indianapolis Motor Speedway road course will be repaved this summer in anticipation of the -Red Bull- Indianapolis GP MotoGP race Aug. 26-28. The project, which will - Date : Thu, 21 Apr 2011 17:38:34 GMT+00:00
Banged-up Henry turns New York jeers into cheers - Tweet this news, toss in the $5.6 million salary paid to a world-famous striker who had managed just two goals since he arrived, and you get what transpired at -Red Bull- Arena -- fans jeering their own injured star. Thierry Henry, whose high-profil - Date : Tue, 19 Apr 2011 20:07:06 GMT+00:00
Red Bull vending fraud gets man 17 1/2-year sentence - Sun-Sentinel Tweet this news
Sun-Sentinel--The founder of a Lauderhill company that duped customers into thinking they could make hefty profits by buying -Red Bull- vending machines was sentenced on Monday to 17 1/2 years in federal prison. Andrew Levinson's company ... - Date : Tue, 19 Apr 2011 15:12:46 GMT+00:00
KEEPING TAB Ramos on MLS all-star game committee - Big Apple Soccer Tweet this news
Big Apple Soccer--The Red Bulls on Wednesday announced the formation of a local host committee in preparation for the MLS all-star game that will be hosted at -Red Bull- Arena in Harrison, NJ on Wednesday, July 27. The seven founding members of the local - Date : Wed, 20 Apr 2011 15:33:22 GMT+00:00
Court Sentences Red Bull Vending Scammer To 17.5 Years In Prison - VendingMarketWatch Tweet this news
VendingMarketWatch--The founder of a Lauderhill company that duped customers into thinking they could make hefty profits by buying -Red Bull- vending machines was sentenced on Monday to 17 1/2 years in federal prison, according to The Sun Sentinel in Fort - Date : Wed, 20 Apr 2011 17:51:08 GMT+00:00

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