Puma AG
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Puma AG

Company namePuma AG Rudolf Dassler Sport
Company typeAktiengesellschaft (FWB - PUM)
IndustryClothing and consumer goods manufacture
Founded1924 as Gebrüder Dassler Schuhfabrik
(registered in 1948)
Founder(s)Rudolf Dassler
HeadquartersHerzogenaurach, Germany
Area servedWorldwide
Key peopleJochen Zeitz (CEO and Chairman of the management board)
Melody Harris-Jensbach (deputy CEO)
Klaus Bauer (COO)
François-Henri Pinault (Chairman of the supervisory board)
ProductsFootwear, sportswear, sports goods, fashion accessories
Revenue-2.461 billion (2009)
Operating income-192.4 million (2009)
Net income-128.2 million (2009)
Employees9,650 (end 2009)
ParentPPR

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Puma AG Rudolf Dassler Sport, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.

The company is known for its football shoes and has sponsored acclaimed footballers, including Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps and Gianluigi Buffon. Puma is also the sponsor of the Jamaican track athlete Usain Bolt. In the United States, the company is probably best known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath.

Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe designs feature the distinctive "Formstripe", with clothing and other products having the logo printed on them.

The company also offers lines shoes and sports clothing, designed by Lamine Kouyate, Amy Garbers and others. Since 1996 Puma has intensified its activities in the United States. Puma owns 25% of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and association football leagues. Since 2007 Puma AG has been part of the French luxury group PPR.

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Cobra and Puma Golf announce launching of new equipment and apparel - The 19th Hole Report.com (press release) Tweet this news
The 19th Hole Report.com (press release)--COBRA-PUMA GOLF is a part of -PUMA AG-, one of the world's leading sport lifestyle companies that designs and develops footwear, apparel and accessories. ... - Date : Sat, 04 Dec 2010 05:52:46 GMT+00:00
Puma Intersects 68.0 Metres of 1.02% Copper at Turgeon - MarketWatch (press release) Tweet this news
MarketWatch (press release)--Silver intersections grading more than one ounce, such as 41.4 g/t -Ag- over 2.6 metres and 31.1 g/t -Ag- over 2.2 metres have been cut for the first time in ... - Date : Wed, 24 Nov 2010 14:47:09 GMT+00:00
German Retail Sales Jump Most in Almost Three Years - BusinessWeek Tweet this news
BusinessWeek--Germany's -Puma AG-, Europe's second-largest sporting-goods maker, on Oct. 26 said third-quarter profit rose 14 percent and raised its 2010 forecasts for ... - Date : Wed, 01 Dec 2010 08:45:26 GMT+00:00
Puma launches resistance walking footwear - Forestlaneshul Tweet this news
Forestlaneshul--Mary Taylor, General Manager of International Footwear, -PUMA AG-, said: “While we weren't the first to the market, we've taken time to really develop the ... - Date : Thu, 25 Nov 2010 09:29:23 GMT+00:00
PPR Revenue Beats Estimates on Luxury Demand in Asia - BusinessWeek Tweet this news
BusinessWeek---...- Conforama retailing businesses and use the proceeds to develop its Gucci Group luxury division and a new sports and lifestyle unit headed by -Puma AG-. ... - Date : Thu, 28 Oct 2010 19:33:37 GMT+00:00
PPR's Fnac Aims to Get Half of Sales Outside of France by 2015 - BusinessWeek Tweet this news
BusinessWeek---...- and mail-order company Redcats and use the proceeds to develop its Gucci Group luxury division and a new sports and lifestyle unit headed by -Puma AG-. ... - Date : Wed, 03 Nov 2010 23:20:22 GMT+00:00
WITTENSTEIN AG mit dem Trainerpreis 2010 ausgezeichnet - PresseBox (Pressemitteilung) Tweet this news
PresseBox (Pressemitteilung)--Entgegengenommen haben den begehrten Preis jetzt in München Jochen Grieser und Maik Rieß vom -PUMA--Team der WITTENSTEIN -AG-. Die begehrten Preise werden jedes ... - Date : Tue, 23 Nov 2010 10:20:47 GMT+00:00
German Retail Sales Unexpectedly Fell in September - BusinessWeek Tweet this news
BusinessWeek---Puma AG-, Europe's second-largest sporting-goods maker, this week raised its 2010 forecasts for sales and profitability after third-quarter profit rose 14 ... - Date : Fri, 29 Oct 2010 07:12:09 GMT+00:00
Deficit and unemployment drag down stocks - FashionUnited US News Tweet this news
FashionUnited US News--Alien to the solitary German relief -their unemployment rate has hit the lowest rate in ten years; -Puma AG- fell by 4.9%, as well as Hugo Boss that noted a ... - Date : Fri, 29 Oct 2010 06:18:10 GMT+00:00
EANS-Stimmrechte: PUMA AG Rudolf Dassler Sport - Finanztreff Tweet this news
Finanztreff--EANS-PVR: -PUMA AG- Rudolf Dassler Sport / Veröffentlichung gemäß § 26 Abs. 1 WpHG mit dem Ziel der europaweiten Verbreitung europaweiten Verbreitung. ... - Date : Wed, 03 Nov 2010 10:29:53 GMT+00:00

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