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Polaroid Corporation

Polaroid Corporation
Company namePolaroid Corporation
Company typePrivate
Founded1937 (original company)
2001 (post-reorganization company)
2009 (current company) 
Founder(s)Edwin H. Land
HeadquartersMinnetonka, Minnesota, U.S.
Area servedWorldwide
Key peopleScott W. Hardy (CEO)
Stefani Germanotta (Creative Director)
ProductsDigital cameras, Polaroid Eyewear
ParentPLR IP Holdings, LLC

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Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products. The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year-he later returned to Harvard to continue his research.

After Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986.

Polaroid developed an instant movie system, Polavision, based on the Dufaycolor process. The product arrived on the market when videotape based systems were rapidly gaining popularity. As a result, Polavision was unsuccessful and most of the manufactured product was sold off as a job lot at immense cost to the company. Its underlying technology was later improved for use in the Polachrome instant slide film system.

The company also was one of the early manufacturers of digital cameras, with the PDC-2000 in 1996; however, they failed to capture a large market

share in that segment.

On October 11, 2001, Polaroid Corporation filed for Chapter 11 bankruptcy protection. Almost all the company's assets (including the "Polaroid" name itself) were sold to a subsidiary of Bank One. They went on to form a new company, which also operates under the name "Polaroid Corporation". It stopped making Polaroid cameras in 2007 and stopped selling Polaroid film after 2009, to the consternation of many users.

The renamed "old" Polaroid now exists solely as an administrative shell. Its bankruptcy was widely believed to be the result of the failure of its senior management to anticipate the effect of digital cameras on its film business.

On December 18, 2008, the post-reorganization Polaroid Corp. filed for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the District of Minnesota. The bankruptcy filing came shortly after the criminal investigation of its parent company, Petters Group Worldwide, and the parent company founder, Tom Petters.

On January 5, 2010, Polaroid partnered with Lady Gaga, appointing her as Creative Director for the company.

A press release stated that she would be the "new face" of Polaroid.

Since March 2010, instant film materials for Vintage Polaroid cameras have again become available on the market, developed and manufactured by Impossible at the former Polaroid production plant in Enschede, The Netherlands. The company has also begun marketing mobile printers.

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