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Polaris Industries

Polaris Industries
Company namePolaris Industries
Company typePublic
IndustryMotor vehicles
HeadquartersMedina, Minnesota, U.S.
Key peopleGregory R. Palen
Scott W. Wine
Bennett J. Morgan
(President & COO)
ProductsAll-terrain vehicles
Revenue(+) US$ 1.991 billion (2010)
Operating income(+) US$ 220.7 million (2010)
Net income(+) US$ 147.1 million (2010)
Total assets(+) US$ 1.062 billion (2010)
Total equity(+) US$ 371.0 million (2010)
Employees3,000 (December 2010)

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Polaris Industries (Nyse - PII) is a manufacturer of snowmobiles, ATV, and neighborhood electric vehicles. Polaris is based in Medina, Minnesota, USA. The company also manufactures motorcycles through its Victory Motorcycles subsidiary. Polaris no longer produces


Polaris also has a 250 outlaw.

Robin (a subsidiary of Fuji Heavy Industries, which is the owner of Subaru) develops and supplies all-terrain vehicle (ATV) and snowmobile engines for U.S.-based leisure equipment maker Polaris Industries Inc. Starting in 1995 with the Polaris Magnum 425 4-stroke atv and in 1997, with the introduction of the "twin 700" snowmobile engine Polaris started the development and production of in-house produced powerplants, known as the "Liberty" line of engines, now found in many models across their current production lines. This production makes many Polaris products 100% American made. Fuji Heavy Industries now also maintains a US based production plant, in conjunction with Polaris, so that all engines are now American Made.

In late 2005, Polaris Industries announced that it would purchase a portion of KTM Motorcycles. Through this venture KTM has developed their own ATV and Polaris has developed Sport ATVs which utilize the KTM 525 and 450 powerplants that have seen great success on the ATV racing circuit.

In 2008, Polaris started backing H-Bomb films freestyle/race team The Bomb Squad. Alongside the Bomb Squad, Polaris also sponsors their own team, which has racers in all the GNCC, WORCS, WPSA, and ITP QuadCross series.

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