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Pliva

Company namePliva d.d.
Company typeSubsidiary
IndustryPharmaceuticals
Founded1921
HeadquartersZagreb, Croatia
Key peopleMatko Bolanča, CEO
ProductsGenerics
Revenueprofit: $336 million (2005)
revenue: $1.174 billion (2005)
EmployeesApproximately 6,000 Q2 2006
ParentTeva Pharmaceuticals

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Pliva d.d. is a Croatian pharmaceutical company, based in Zagreb, Croatia. One of the world's largest producers of generic Adderall, it has seen drastic increases in revenue with an increasing number of patients being diagnosed with Attention Deficit Disorder (ADD). It is the largest pharmaceutical company in Southern Europe. Pliva has recently recast itself as a generic pharmaceutical company leaving its proprietary business behind.

Pliva was purchased in December 2008 by the international pharmaceutical company Teva Pharmaceuticals, and operates as part of the Teva Active Pharmaceutical Ingredients (TAPI) division.


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