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Sales of Playboy magazine peaked in 1972 at over 7 million copies and then declined as the market shifted to "laddy" magazines such as Maxim. The company now derives only one-third of its revenues from Playboy magazine, with the other two-thirds from the dissemination of adult content in electronic form, such as television, the internet and DVDs. Much of this electronic revenue comes not from the soft nude imagery which made the magazine famous, but from hardcore pornography connected with the company's ownership of Spice Digital Networks, Club Jenna, and Adult.com At one point Playboy Enterprises, Inc. maintained a mirror service on their network for open source software used by the network administrators by using spare resources at no extra cost. However, this mirror service is no longer active. Playboy Enterprises, Inc. occupies the top office floors of 680 N. Lake Shore Drive (formerly 666 N. Lake Shore Drive) in Chicago's Streeterville neighborhood within the Near North Side community area. The company employed 782 full-time employees at the end of 2006. |