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The restaurant chain uses mostly organic ingredients, emphasizes green building methods and now has 63 locations in 10 states including California, Washington, Nevada, Arizona, Colorado, Pennsylvania, New Jersey, Virginia, Georgia and Florida. Projecting 300 stores by 2010, Lazar and Gordon had targeted Newman's Own, Patagonia and Starbucks as role models, before opening their first store. In April 2009 signed a franchise agreement for Saudi Arabia with the Samir Group, a Saudi Arabia-based conglomerate. The restaurants operate under the tagline "Saving the Earth, One Pizza at a Time." |
