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Founded in Milan in 1872, Pirelli is today the fifth operator in the world in the tyre sector in terms of sales and a leader in the “Premium” sector with a high level of technological content.The company has been listed on the Milan stock exchange since 1922, it is distinguished by a long industrial tradition and also associated with a capacity for innovation, product quality and brand strength. Today there are 19 Pirelli Tyre plants in the world located on four continents and the group operates in over 160 paesi and employees about 30,000 people around the world. In 2010, revenues, 90% of which are generated outside Italy, amounted to about 4.8 billion euros. The company produces tyres for cars, motorbikes and industrial vehicles, combining technology with its "Green Performance” strategy which sees the company dedicated to achieving high performance and safety while lowering environmental impact. Among the most successful tyres launched by Pirelli in recent years is the “Cinturato” family for cars, the “Diablo” tyres for motorbikes and the Series 01 for trucks. Pirelli is today one of the best known brands in the world. Its renown was further enhanced last year when it won the exclusive contract for Formula 1 for the three years 2011-2013, in addition to the group’s presence in other motorsports which include being sole supplier for Superbike. Committed to the world of sport, Pirelli has since 1995 been the main sponsor of the FC Internazionale football club and this year became an official sponsor of the Russia Football Cup 2011-2012. Since 1964, the name Pirelli has been inseparably linked to the Pirelli Calendar, which has become an exclusive cult object which each year offers photographic portraits, executed by the world’s most famous photographers, of the some of the most beautiful actresses and models in the world at the international level. To further strengthen the Pirelli brand, the high-tech fashion label Pzero was launched, with lines of innovative clothing and accessories. In 2009, to safeguard and enhance Pirelli’s cultural and historical heritage, as well promoting the culture of entrepreneurship as a part of a country’s broader cultural heritage, Pirelli created the Fondazione Pirelli, which curates the company’s vast archive and promotes initiatives which represent the company’s corporate culture. The Fondazione has since 2010 been open to the public and is housed at the site of Pirelli’s headquarters in Milan. |