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Pink International Company

Pink International Company
Company namePink International Company d.o.o.
Company typeLimited liability
Foundedmid 1990s
re-registered 2005
HeadquartersBelgrade, Serbia
Key peopleŽeljko Mitrović, Owner
Svetislav Milićević, Managing Director
Milica Mitrović, Vice President
Jovo Stanišić, Vice President
Ivan Vlatkovic, Vice President
Film Production
Revenue(+) - 51.4 million (2007)
Employees+ 1,000 (2010)

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Pink International Company (full legal name: Preduzeće za informisanje i marketing Pink International Company d.o.o. Beograd) is a Serbian media company headquartered in Belgrade. Pink International is the main pillar of the Pink Media Group, the largest media conglomerate in the Balkans. The company is the owner of: Pink Television, known as TV Pink or RTV Pink (the leading commercial television station in Serbia); Radio Pink (a successful radio station covering Belgrade); Fashion TV Southeast Europe, Fashion TV SEE or FTV SEE (regional channel franchise from Fashion TV International); and, PFI Studios (international film production studios).

Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left party.

Mitrović originally founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on April 25, 2005, in accordance with new Serbian laws and regulations.

In its 2007 annual financial report submitted to the Serbian Business Registry (a government agency), Pink International Company posted a profit of RSD325,780,000 (approximately -4.1 million) for the 2007 calendar year.

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