Omnicom Group (Nyse - OMC) is a strategic holding company whose agencies provide services in the following disciplines: advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Omnicom's public relations, CRM and specialty communications agency holdings are managed by its DAS network. Omnicom's CRM agency holdings include Javelin, Proximity Worldwide, Rapp and Targetbase. Its PR agency holdings include Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Pleon and Porter Novelli. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.
|
|