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Company nameODEX Pte Ltd
Company typePrivate Limited
IndustryAnimation-related distribution
FoundedSingapore (1987)
Key peoplePeter Go, CEO/Director
Stephen Sing, Enforcement Division
ProductsVideo VCD / DVD

     Home | Company | Odex

Odex Pte. Ltd. is a Singapore-based company that licenses and releases anime for local and regional Southeast Asian consumption. It was registered in 1998 to license, import and release overseas drama and animation into Singapore. It began distribution in 2000. Odex also sells programs to television stations in Singapore, Malaysia, Indonesia, such as NTV7, MediaCorp TV12 Central, MediaCorp TV Channel U and StarHub TV E-City Channel 111. Other than licensing, Odex also does English dubbing, translation and/or subtitling for other companies.

Odex is most well known for taking legal action in 2007-2008 against home users who were allegedly illegally downloading anime videos from the Internet. In the course of Odex's attempt to take actions against home users, the ruling in 2008 by District Judge Ernest Lau's rejecting ODEX's request that Pacific Internet (PacNet) release subscriber data may have established important precedents for protecting online privacy of Internet users. The actions received extensive press and blog coverage, especially as they roughly coincided with similar attempts in the United States by the music industry to enforce against file sharing by home users. Issues of intellectual property, copyright protections and freedom of speech underlie these events.

Since the 2007 controversy, Odex seems to have been hiding from the public and engaging in stealth marketing with Takashimaya, Animax and Anime Festival Asia (AFA). It has been avoiding the use of it logo or company name in its products and events. (circa 2010) For example, in the past two AFA events, Odex took up one of the biggest spaces but the space it occupied was not labelled under Odex name. In 2010's Anime Festival Asia (AFA X), Odex took up the 2nd largest booth under its own name, making a strong presence with anime apparel and merchandise under its license.

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