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Company nameNewBoy FZCO
Company typePrivate (Limited Liability)
IndustryToys, Stationery, Foods, Licensing, Publication
HeadquartersDubai, UAE
Hong Kong
Saudi Arabia
Key peopleManar Tarabichi, Chairman and CEO.
Mohammed Tarabichi, Vice President and CFO.
ProductsFulla, Arabian Friends, Baby Habibi, The Valiant, Fun to Learn, Baby’s In2 Fun, PlayTime, Think 2 Play

     Home | Company | NewBoy

NewBoy is a major distributor for branded toys in the Middle East. Headquartered in Dubai, UAE, the company's business lines include toys, stationery, textile, food, and publications. NewBoy is the exclusive owner of the famous doll brand Fulla. Fulla is thought to be the best-selling toy in the girls doll category throughout the Arab world. Fulla is the cultural adaptation of family values as reflected within the cultural norms throughout the region.

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