TIM w.e. is present in around 60 countries, reaching almost 2 billion mobile phone users through its own sales channels and partnerships with over 200 Mobile Operators worldwide. TIM w.e. business activity is based on a model of service whereby the company provides a wide range of products directly to users through SMS, WAP and MMS, involving close partnerships with a range of distribution channels including media companies, network operators, web portals, handset manufacturers and retailers.
Services, grouped by distribution channel:
Direct Sales: TIM w.e. commercializes its mobile personalization products using television, internet and magazine advertising. These techniques are mostly used to commercialize ring tones, games and text services via a subscription model. This represents 82% of TIM w.e. activity.
Telco: white-brand content (ring tones, video tones, wallpapers, screensavers etc.) is produced for mobile operators. Almost 12% of the company's business is Telco orientated.
Media: a growing area, Media services include interactive television and currently represent 6% of TIM w.e. business activity.
While the company was broadening its international presence, some challenges arise such as the need to substitute its initial name Vibramovel to a more international name which could be used throughout the globe with a unique image and look & feel. The rebranding to Natta! finished in September 2007 and it was assured by Torke. The new designation wants the brand to be “closer and more transparent, near the young people all over the world”, having for that matter a “young and contemporary logo”. The orange represents spontaneity, activity and dynamics. The yellow transmits light and is associated with entertainment and fun, which are the values that Natta! wants to convey to its users.
Benefiting from TIM w.e's global presence, commercial network and IT know-how, MKTM is a mobile marketing and advertising agency, dedicated to offering customized, key turn solutions to each client.