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Migros

Company nameMigros
Company typeCo-operative
Founded1925
HeadquartersZürich, ZH, Switzerland
Productssupermarkets, petrol, electronics, books, homewares, etc... (mainly)
Revenue20.64 billion CHF (2006)
Operating income754 million CHF (2006)
Employees79 000 (2006)

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Migros (-deˈmiɡro) is one of Switzerland's largest enterprises, its largest supermarket chain and largest employer. It co-founded Turkey's largest retailer, Migros Türk, which became independent of Migros Switzerland in 1975.

The name comes from the French "mi" for half or mid-way and "gros", which means wholesale. Thus the word connotes prices that are halfway between retail and wholesale.

The logo of the company is a large orange M, which some Swiss newspapers call "the orange giant" ( , ). The firm's loyalty card is the M-cumulus card (a play on the word accumulate and a type of cloud formation).


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