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MSNBC (stylized as msnbc) is a cable news channel based in the United States and is available in the US, Germany (Berlin, Local), South Africa, the Middle East and Canada. Its name is derived from those of "Microsoft" and "NBC". msnbc.com, a separate company, is the news website for the NBC News family, featuring interactivity and multimedia plus original stories and video which augment the content from NBC News and partners. MSNBC and msnbc.com were founded in 1996 as partnerships between Microsoft and General Electric's NBC unit, which is now NBC Universal. Although Microsoft and NBC shared operations of MSNBC cable at its founding, it was announced on December 23, 2005, that NBCUniversal would purchase a majority stake in the television channel, which left Microsoft with 18%, later reduced to zero. The two companies remain partners in msnbc.com. MSNBC shares the NBC logo of a rainbow peacock with its sister channels NBC, CNBC and ShopNBC. MSNBC is available in over 78 million households in the United States.Following several years in which many observers noted promotion of liberal political positions, and emergence of politically partisan views in the channel's programming, MSNBC publicly acknowledged its progressivism in October 2010 while launching a marketing campaign with the tagline "Lean Forward." In a June 2011 interview, MSNBC president Phil Griffin stated that "MSNBC has established a sensibility, a position, a platform" and that "MSNBC is really the place to go for progressives." |
