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Lenta (retail)

Lenta (retail)
Company nameLenta
IndustryRetail: Groceries, Consumer goods
Founded1993 in St. Petersburg, Russia.
Founder(s)Oleg Zherebtsov
HeadquartersSt. Petersburg
Area servedRussia
Key peopleSergei Yuschenko, (General Director) and (CEO)
Employees12000+ (2010)

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Lenta is a hypermarket chain which operates in Russia. Lenta today has 37 hypermarkets throughout Russia and employs over 12,000 individuals. Retail sales in 2009 was USD 1.8bln.

Founded by Oleg Zherebtsov, Lenta opened its first “Cash & Carry” store in St. Petersburg, Russia, in October 1993. Lenta then registered its trademark in 1994. And, by 1999, it opened its first big-box hypermarket format and has expanded ever since. Now Lenta is present in 18 cities in Russia and has 14 hypermarkets in St. Petersburg, 4 in Novosibirsk, 2 each in Nizhny Novgorod, Omsk and Krasnodar, and one each in Astrakhan, Barnaul, Cherepovets, Novgorod, Volgograd, Petrozavodsk, Togliatti, Tyumen, Penza, Ryazan, Saratov, Novorossisk, and Naberezhny Chelny.

The format ranges in size from 5,000 to 20,000m2. with the standard format an average of 12,000m2 of total space of which approximately 7,000m2 is retail sales area. Lenta also operates a 20,600m2 distribution centre in St. Petersburg which handles products for the chain throughout Russia. In addition, the company has distribution centers in Moscow and Novosibirsk. Lenta sells over 17,000 SKUs including both food and non-food items, and works closely with local producers in the cities and regions where the hypermarket is present.

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